Client: Beta Romania, official importer and distributor of Beta Motor · Website: betaromania.ro · Services: UI/UX design, WordPress & WooCommerce development, parts catalog import · Live since: autumn 2025
Beta Romania is the official Romanian representative of Beta Motor, the Italian manufacturer of enduro, trial and motocross motorcycles founded in 1905. Its riders need two things from the website: up-to-date information about the current model range, and a fast way to find and order the exact spare part for their bike. The old website could no longer do either.
The challenge
The previous website was built on PrestaShop 1.6 and had not kept up with the brand or the business. Online ordering of spare parts stopped working in 2022, so customers had to call or email for every part. The motorcycle pages were never updated either: the catalog still presented the 2022 models, while Beta was launching a new range every season. For a brand built on racing and performance, the website no longer reflected the products or the experience.
What we built
A parts finder for 20 years of Beta motorcycles
The heart of the new site is the Beta Parts finder. Riders choose their model and year, then the section of the bike, and get the official exploded diagram next to a table of every numbered part with its code, price and an add-to-cart button. Parts without a listed price show a “Call for details” button instead. We imported the complete catalog: 11,636 parts organized into 13,590 model, year and diagram categories, covering Beta enduro, trial, motocross and minibike models from 2006 to today.
The full, current model range
Every motorcycle now has its own page with highlights, special components and technical data, grouped into ranges that match how riders shop. The site presents 43 current models across 6 ranges: Enduro (17), Trial (8), Motard (7), Minibike (5), MX (3) and Alp (2), all managed from WordPress so the team can add each new model year themselves.
Everything else riders need
- Race Service with bike rental, parts and race support for Red Bull Romaniacs.
- A bold red and black design that follows Beta’s racing identity, with large photography and clear navigation.
- A fully responsive experience: the parts finder, diagrams and cart work just as well on a phone in the workshop.
- A WooCommerce cart and checkout for parts orders, plus newsletter signup and the About, Contact and legal pages.
The results
| Old website | New website | |
|---|---|---|
| Platform | PrestaShop 1.6 | WordPress + WooCommerce |
| Online parts orders | Not possible since 2022 | 78 orders in the first year |
| Parts catalog | Not maintained | 11,636 parts, models from 2006 to today |
| Model range | Stuck at the 2022 models | 43 current models in 6 ranges |
| Content updates | Rarely updated | Managed in-house by the Beta Romania team |
After more than three years without online parts sales, Beta Romania once again takes parts orders through its website, with 78 orders placed online since the launch in autumn 2025, and riders can find the right part for their bike without having to call.
Technologies
WordPress, WooCommerce, Elementor Pro, Advanced Custom Fields Pro for the model data, a custom category table for the parts finder, Yoast SEO, WP Mail SMTP and WP-Optimize.
